Understanding the Common Pitfalls of Side Businesses: Insights from LLAC Founder Shuhei
Shuhei, the founder of Live Like A Cat (LLAC), an NFT project established as a lifestyle brand with a focus on the concept of "Living Like A Cat," shared insights into the three common factors that lead to the failure of individuals in their side businesses.
Understanding the Common Pitfalls of Side Businesses: Insights from LLAC Founder Shuhei
1. Setting an unsustainable level of effort
This pattern involves pushing too hard and setting an unmanageable workload, which ultimately leads to quitting. For example, whether it's in fitness training or agriculture, expecting immediate results within one or two days is unrealistic. Building muscle or seeing tangible results often takes time, such as three months or more. Therefore, it's advisable to commit to trying for at least three months to a year. If you're starting a blog, instead of trying to write three to four articles per day, manage your workload by starting with one blog post per day and gradually incorporating social media engagement. Even though it may be challenging, once you develop a habit, it becomes more manageable. It's better to start with small steps, like putting on running gear, rather than diving in headfirst.
2. Expending too much energy before getting started
This pattern involves expending excessive energy due to overthinking and hesitation, which leads to failure. Some people spend significant amounts of time researching or seeking advice from others to increase their knowledge, but they end up not taking any action. This mindset often leads to considering side businesses as burdensome endeavors. In reality, the feeling of burden arises from not starting anything. Our brains consume energy when we contemplate various things or remain idle. By engaging in activities rather than doing nothing, we conserve energy. Concentration makes time pass more quickly and not taking action can actually be more exhausting. By giving it a try, you open yourself up to new possibilities. There's no harm in starting and discovering that it's not the right fit. Doing nothing is the worst option. Take the initiative and get started promptly.
3. Neglecting opportunities that are available for free
For instance, purchasing educational materials or getting consultations may be valuable, but they are only beneficial when you actually apply the knowledge. Some individuals buy books but never read them, or they pay for consultations but fail to implement the advice given. It's similar to going to the gym or reading books; if you pay for them but don't put in the effort, you won't make any progress. If you aspire to generate income based on your skills, it's essential to invest both financially and intellectually.
The Freelance Dojo provides valuable insights from numerous professionals on how to achieve this. If you're interested, I recommend checking it out (Japanese only).
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